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Almost every private search engine is a privacy layer over somebody else's index. That is not a scandal — building a web index costs hundreds of millions — but it decides what you are actually buying, and it means the ownership of the layer matters more than the interface. Three of these crawl the web themselves. One sold a significant stake to an advertising technology company. Both facts are on the cards.
DuckDuckGo50 The right default for almost everyone: no profile, no search history, no IP logging, contextual ads rather than behavioural ones, and a large enough user base that its behaviour is constantly scrutinised.
Brave Search53 One of only a handful of engines running its own index rather than reselling one, which is the thing that actually makes an alternative durable.
Kagi53 The only engine here where you are the customer rather than the inventory.
The default private search engine, running mostly on Bing results.
50
Owner
Duck Duck Go, Inc.
Jurisdiction
United States · Five Eyes
No-logs audit
None found
Price
—
Runs oniOSAndroidMacWindowsLinuxRouterBrowserTV
The right default for almost everyone: no profile, no search history, no IP logging, contextual ads rather than behavioural ones, and a large enough user base that its behaviour is constantly scrutinised. Bang shortcuts are genuinely useful and the AI features can be switched off entirely.
Most results come from Bing under a commercial agreement, so the index is not its own, and in 2022 researchers found its browser permitted some Microsoft trackers as part of that deal.
Privacy & trust
34
Features
47
App quality
76
Support & refunds
55
No search history, no profile, no IP logging
Bang shortcuts are genuinely useful
Contextual ads only, not behavioural
Depends on Bing for most results
Shows advertising, unlike Brave Premium or Kagi
Closed source
Lab test pending — scored on public dataiOS app score 76/100 from 2,389,998 ratingsFull reviewVisit DuckDuckGo
2
Brave Search
One of only a handful of engines with its own index, from a company that sells ads.
53
Owner
Brave Software, Inc.
Jurisdiction
United States · Five Eyes
No-logs audit
None found
Price
from $2.99/mo
Runs oniOSAndroidMacWindowsLinuxRouterBrowserTV
One of only a handful of engines running its own index rather than reselling one, which is the thing that actually makes an alternative durable. Goggles let you re-rank results with your own published rules, and a paid ad-free tier exists for people who want the Kagi model at a third of the price.
The index is smaller than Google's and it shows on obscure queries, and the parent company runs an advertising network.
Privacy & trust
34
Features
72
App quality
71
Support & refunds
20
Its own index rather than a resold one
No profiling and no IP logging
Goggles let you re-rank results with your own rules
Index is smaller than Google or Bing and shows on obscure queries
The parent company runs an ad network
Closed source
Lab test pending — scored on public dataiOS app score 71/100 from 647,570 ratingsVisit Brave Search
3
Kagi
You pay, so you are not the product. Ten dollars a month buys no ads and your own ranking rules.
53
Owner
Kagi Inc.
Jurisdiction
United States · Five Eyes
No-logs audit
None found
Price
from $5.00/mo
Runs oniOSAndroidMacWindowsLinuxRouterBrowserTV
The only engine here where you are the customer rather than the inventory. No advertising at all, results you can permanently promote, demote or block by domain, and a blend of several indexes with Kagi's own crawlers on top. Most people who try it say the result quality is the best in this comparison.
About $120 a year when every rival is free, and an account is required, so your searches are attached to an identity you paid for.
Privacy & trust
34
Features
83
App quality
—
Support & refunds
20
No advertising at all, because you are the customer
Raise, lower or block any domain in your own results permanently
Blends several indexes with its own Teclis and Tinygem crawlers
Around $120 a year, when every rival is free
US jurisdiction
Closed source
Lab test pending — scored on public dataVisit Kagi
4
Mojeek
A genuinely independent British crawler with a small index and no tracking at all.
58
Owner
Mojeek Limited
Jurisdiction
United Kingdom · Five Eyes
No-logs audit
None found
Price
—
Runs oniOSAndroidMacWindowsLinuxRouterBrowserTV
A genuinely independent British crawler running since 2004 — one of very few web indexes outside Google, Microsoft, Yandex and Baidu — with no tracking, no cookies and no ads on results. Worth using and worth supporting for the same reason Firefox is: if the last independent indexes go, there is no alternative to build on.
The index is far smaller and it shows on specific or recent queries. The United Kingdom is a Five Eyes country.
Privacy & trust
37
Features
77
App quality
—
Support & refunds
55
Its own crawler and index, not a resold one
No tracking, no cookies, no ads on results
A no-tracking policy in place since 2006, before it was a market
The index is far smaller, and it shows on specific or recent queries
United Kingdom is a Five Eyes country
Closed source
Lab test pending — scored on public dataVisit Mojeek
5
Ecosia
Bing results that plant trees, under a legal structure that stops anyone selling it.
55
Owner
Ecosia Foundation (steward-ownership)
Jurisdiction
Germany · Fourteen Eyes
No-logs audit
None found
Price
—
Runs oniOSAndroidMacWindowsLinuxRouterBrowserTV
Held under a steward-ownership structure that legally prevents the company being sold or its profits extracted, which is a stronger guarantee against an adtech buyout than any privacy policy. German, EU law, no profiling, and it publishes monthly financials.
Results come mainly from Bing, and it shows advertising — that is how the trees get planted.
Privacy & trust
47
Features
47
App quality
73
Support & refunds
55
Steward-ownership makes a sale or an adtech buyout legally impossible
No profiling and no permanent IP storage
German and EU data protection law
Depends on Bing for results
Shows advertising, which is how it funds the trees
Closed source
Lab test pending — scored on public dataiOS app score 73/100 from 9,373 ratingsVisit Ecosia
The product is good: Google results with the tracking stripped, plus Anonymous View, which opens any result through a proxy. The problem is the 2019 acquisition of a significant stake by System1, a US advertising technology company, which caused several privacy communities to drop their recommendation. Startpage says operations remain independent under Dutch law. We list it so you can weigh that yourself rather than discover it later.
What we weighed for private search engines, and the exact weights
Whose index is it
Reselling Bing with the tracking stripped out is a real service, but it is a different product from crawling the web yourself. We score independence because it decides what happens if the supplier changes terms.
How it makes money
Free search is paid for by advertising or by a supplier deal. Paid search has no advertiser to please. This is the clearest signal in the category.
Who owns it
An advertising technology company holding a stake in a privacy search engine is precisely the kind of ownership fact this site exists to surface rather than leave in a forum thread.
What it logs
No profile, no search history tied to an identity, no IP retention. Every engine here claims it; the ones with their own index have less incentive to break the promise.
Weights on this page: Privacy & trust 40% · Features 30% · App quality 12% · Support & refunds 10% · Price & renewal 8%. Formula.
Almost nobody has an index
Building and maintaining a web index costs hundreds of millions a year, which is why there are four at global scale — Google, Microsoft, Yandex and Baidu — and a handful of small independent ones. Nearly every “private search engine” is a front end over one of the big four with the tracking removed.
That is a real service. When you search on DuckDuckGo, Microsoft receives the query but not your address or a profile, because DuckDuckGo sits in between. Compared with searching Google while signed in, the difference is substantial.
But it also means the product rests on a commercial agreement. If the supplier changes terms, the engine changes with it. That happened visibly in 2022, when a researcher found DuckDuckGo’s browser was permitting certain Microsoft trackers, which turned out to be a condition of the search agreement. DuckDuckGo changed the behaviour once it was public.
So this page weighs an independent index heavily. Brave Search, Mojeek and Kagi have one to varying degrees. It is the difference between a privacy promise and a privacy architecture.
Follow the money, because it is short
DuckDuckGo: contextual ads on results, sold against the query rather than against you.
Brave Search: ads, or a few dollars a month to remove them.
Startpage: contextual ads, with a US adtech firm holding a significant stake in the group.
Ecosia: ads, with most profit going to tree planting, under a structure that legally prevents anyone extracting it.
Mojeek: a search API business and affiliate links, with nothing on the results page.
Kagi: subscriptions only.
Only Kagi and Mojeek have no advertiser to please. That is the entire argument for both.
The Startpage question
In 2019 System1 — a US advertising technology company — took a significant stake in the group behind Startpage and StartMail. Several privacy communities dropped their recommendations. Startpage’s position is that search operations remain independent, that no data is shared, and that Dutch law governs the company.
No evidence has emerged of the data practices changing. The objection is structural: an advertising technology company’s business is the profiling of internet users, and it now has an interest in a company whose product is the opposite. This site’s whole thesis is that ownership shapes what a company eventually becomes, so it would be inconsistent to raise it about Kape and stay quiet here.
Startpage remains a good product with a real feature — Anonymous View, which opens results through a proxy so the destination never sees you — that nothing else offers. It is listed under “avoid” on this page in the sense of “know this first”, not “unsafe”.
Result quality, honestly
Google is still better at obscure and very recent queries, and pretending otherwise helps nobody. In practice the gap has narrowed to the point where most people notice it a few times a month, and the bang shortcuts in DuckDuckGo or a fallback in your browser handle those cases in a keystroke.
Kagi’s users consistently report the best quality here, which is what you would expect from an engine with no incentive to sell placement. Mojeek’s index is genuinely small and it will not serve as a daily driver for most people, but supporting the last independent crawlers has a value beyond your own results.
What we have not tested
We have not run systematic result-quality comparisons across a fixed query set, and we would rather say so than publish an impression as a finding. What is scored here is documentary: index independence, ownership, revenue model, logging policy and app data. A repeatable quality test across all six is the obvious next step.
A US advertising technology company holds a significant stake
Frequently asked questions
What is the best private search engine in 2026?
DuckDuckGo for most people, because it is free, well scrutinised and needs no adjustment. Brave Search if you want an engine with its own index. Kagi if you will pay to remove advertising from the equation entirely, which is the only structural fix. Mojeek if independence matters more to you than result coverage.
Do any private search engines have their own index?
Three here do. Brave Search crawls the web itself, built on the Tailcat index it acquired in 2021. Mojeek has run its own crawler since 2004. Kagi blends several sources with its own Teclis and Tinygem crawlers. DuckDuckGo, Startpage and Ecosia are layers over Bing or Google, with the tracking removed.
What happened with Startpage and System1?
In 2019 System1, a US advertising technology company, acquired a significant stake in the Startpage group. Several privacy communities removed their recommendation at the time, on the reasoning that an adtech firm's incentives conflict with a privacy product's. Startpage says search operations remain independent and under Dutch law. Nothing has been found to contradict that; the ownership is the concern, not a demonstrated failure.
Is DuckDuckGo really private if it uses Bing?
Your query reaches Microsoft's index, but without your IP address or a profile attached — DuckDuckGo proxies the request. So Microsoft sees the query, not the searcher. That is a meaningful protection and it is weaker than an engine that never sends your query anywhere. Both facts belong in the same sentence, which is why the card says it.
Is paying for search worth it?
Kagi is about $10 a month. What that buys is the removal of the advertiser from the relationship, which is the only structural fix for search privacy — everything else is a promise not to exploit an incentive that still exists. Whether that is worth $120 a year is a genuine judgement call, and the free options here are honest ones.
Does changing search engine hide me from Google?
Partly. Google no longer sees your queries, which is significant. It still sees you through Analytics, fonts, ad tags and reCAPTCHA on the sites you visit, and through Chrome if you use it. Search is one of several pipes, and closing it matters most if you also change browser.